Saturday, May 31, 2008
Are you looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer?
White paper expert Michael A. Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged, provides the following ...
Filed under: Marketing Communication : Writing White Papers
Thursday, September 28, 2006
The findings of the industry’s first major study of white paper writers are revealed in a new report titled White Paper Writer Industry Survey.” Sponsored by WhitePaperSource.com, the report provides pivotal insight into how white papers are written, distributed, ...
Filed under: Marketing Communication : Writing White Papers
Thursday, August 03, 2006
In this article by Michael Stelzner, the white paper guru provides useful white paper writing tips and techniques. Stelzner says with a little forethought and careful craftsmanship, a white paper—even the most technical—can grab a reader and easily accomplish its ...
Filed under: Marketing Communication : Writing White Papers : Technical Writing
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