Articles

Getting to First Base: A Social Media Marketing Playbook

Sunday, January 13, 2008

Technical communication and marketing guru Darren Barefoot is the co-author of a new ebook with Julie Szabo entitled, Getting to First Base: A Social Media Marketing Playbook. It’s a “must-read” for any serious web professional. The book will help you understand how ...

Filed under: Blogs & Blogging : Marketing Communication : Podcasts : Social Networking : User-Generated Content

Dumb, Dumber, Dumbest: Software Vendors, Don’t Make This Mistake

Thursday, September 13, 2007

It’s the dumbest thing we’ve ever seen from a software vendor in the technical communication space. And, that’s a big statement when one considers all the really dumb things we’ve seen. But, this latest bungle from MadCap Software takes the cake.

We were researching ...

Filed under: Humor : Marketing Communication

Are You Linked In? If Not, You Should Be

Friday, June 15, 2007

We’ve been busy building a network of professional communication and content management contacts with the help of a great social networking tool called Linked In. For the uninitiated, Linked In is an online network of more than 11 million professionals that provides ...

Filed under: Marketing Communication : User-Generated Content

Content is King at Web Content 2007 Chicago, June 18-19, 2007

Wednesday, May 23, 2007

Content really is king at the Web Content 2007 Conference. Just take a look at the courtly procession of featured speakers.

On Day One, you’ll have the opportunity to hear the crown-head of content, Ann Rockley of The Rockley Group, give her best advice on Using ...

Filed under: Content Management : Web Content Management : Marketing Communication : Technical Writing

Web Marketing Association Names Scott Abel To The 2007 WebAward Judges Panel

Wednesday, May 16, 2007

Scott Abel, TheContentWrangler, was selected by the Web Marketing Association as a judge for the
11th Annual International WebAward Competition, a competition that sets industry benchmarks based on the seven criteria of a successful website:

Filed under: Marketing Communication : Website : Awards

Podcast: Does Your Documentation Jibe With Your Marketing Communications?

Thursday, November 30, 2006

"Marketing provides the product content that customers read first,” writes Harry Miller, a technical editor at Microsoft. “This content introduces customers to features, to actions, and to parts of the user interface. Customers will then expect to find those things in ...

Filed under: Marketing Communication : Technical Writing

Freelance Writers Create Success with High Tech Clients

Monday, November 06, 2006

By Janice King, special to TheContentWrangler.com

Like the contestants on TV’s Beauty and the Geek, I too have found a lot to love about working with technology clients. Every technology company needs marketing communication and public relations services, and ...

Filed under: Marketing Communication : Technical Writing : Career Information

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