Articles

Content Marketers: Do You Have a Voice?

Thursday, April 03, 2008

By Ian Alexander, Vice President, Eat Media

Information without voice is like content without design. Unless someone is dying to read about what you are writing, you have to grab them with your voice/personality. And because many of the articles in the content ...

Filed under: Marketing Communication : Website

2008 Internet Advertising Competition Awards: And The Winners Are…

Thursday, March 20, 2008

The Web Marketing Association has announced the winners of the Internet Advertising Competition (IAC), a contest that honors excellence in online advertising, recognizes the individuals and organizations responsible, and showcases the award winning Internet ...

Filed under: Internet : Marketing Communication : Website : Awards

Quark Announces Dynamic Publishing Solution: Fills Much Needed Gaps in End-to-End Publishing Void

Thursday, March 06, 2008

We could have predicted it. In fact, we did. But, we were asked to keep it a secret until after Quark, widely known for its desktop publishing tools, announced a major change of direction for the firm and its products. It’s a most exciting announcement, the first ...

Filed under: Content Management : Dynamic Content : Marketing Communication : Publishing : Technical Writing : Authoring Tools : Xpress Author for Word : Technological Innovation : XML

Variable Data Printing - Delivering Personalized Marketing Campaigns That Work

Wednesday, February 27, 2008

By Scott Abel, The Content Wrangler

It’s no mystery. Most marketing campaigns suck. They use old-school methods with new technologies and don’t deliver the results they should. Most often, campaigns fail to perform as well as they should because most marketing folks ...

Filed under: About The Content Wrangler : Marketing Communication : Publishing : Technological Innovation

Beyond The Issues: Understanding US Presidential Candidates By Viewing Their Campaign Websites

Friday, January 18, 2008

By Zev Winicur, special to TheContentWrangler.com

Note: In this article, very real-sounding numeric data is presented in an authoritative manner. Be forewarned that the IDQ percentage is completely made up without the benefit of scientific polls. Of course, New ...

Filed under: Content Management : Web Content Management : Experience Design : Marketing Communication : Website

Getting to First Base: A Social Media Marketing Playbook

Sunday, January 13, 2008

Technical communication and marketing guru Darren Barefoot is the co-author of a new ebook with Julie Szabo entitled, Getting to First Base: A Social Media Marketing Playbook. It’s a “must-read” for any serious web professional. The book will help you understand how ...

Filed under: Blogs & Blogging : Marketing Communication : Podcasts : Social Networking : User-Generated Content

Dumb, Dumber, Dumbest: Software Vendors, Don’t Make This Mistake

Thursday, September 13, 2007

It’s the dumbest thing we’ve ever seen from a software vendor in the technical communication space. And, that’s a big statement when one considers all the really dumb things we’ve seen. But, this latest bungle from MadCap Software takes the cake.

We were researching ...

Filed under: Humor : Marketing Communication

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