Articles

The Top Ten Mistakes of Web CMS Projects – and How to Avoid Them

Thursday, January 31, 2008

By Michael Silverman, CEO, Duo Consulting

Maybe you are beginning to think about developing a content management systems for your organization’s website. Or maybe you are just about to start a CMS project. In either case, you are probably wondering how to improve the ...

Filed under: Web Content Management : Mishaps and Mistakes

When Personalization Goes Wrong: PayPal Goes Haywire

Sunday, November 25, 2007

By Scott Abel, The Content Wrangler

After winning an eBay auction for a previously elusive (and very durable) Griswold Cast Iron Skillet, I was excited. So much so that I thought I’d pay immediately, in hopes the item would ship out in time for the holidays. ...

Filed under: Web Content Management : Mishaps and Mistakes

How To Create A FAQ Page Your Customers Will Love (And Might Even Use)

Monday, February 26, 2007

By Rahel Anne Bailie, special to TheContentWrangler.com

If you think a FAQ page is where customers find handy information about their needs, a place where customers go to look for answers to frequently asked questions, think again. In an informal survey of ...

Filed under: Experience Design : Technical Writing : Web Content Management : Mishaps and Mistakes

Failing To Reuse Content: Ortho Hornet And Wasp Killer

Thursday, June 15, 2006

Content management provides a plethora of potential benefits, one of which includes content reuse (write it once, use it often). Reusing content that should be identical in all instances in which it is used is a smart move. It can increase productivity and reduce ...

Filed under: Content Management : Mishaps and Mistakes : Web Content Management : Mishaps and Mistakes : Content Reuse

37signals Fails To Deliver The Customer Service They Offer

Friday, June 09, 2006

37signals makes some really useful web-based software tools. I thought several of their products were so useful I took time to explore their website to learn more. They tempted me with cool, elegantly designed interfaces, and an offer to “get in touch”. I tried to take ...

Filed under: Customer Support : Web Content Management : Mishaps and Mistakes