Articles

Contextual Advertising: The New York Times and Cocaine

Tuesday, March 27, 2007

From our friends at Web Pro News comes this jewel—an example of how contextual advertising can go awry.

To quote: “And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big ...

Filed under: Content Management : Lessons Learned

Shopping For Content Management Systems: Avoiding The Top 10 Mistakes

Tuesday, December 19, 2006

James Robertson provides much needed assistance for those shopping for content management systems. In Top 10 Mistakes When Selecting A CMS, Robertson shares valuable advice designed to prevent you from making the most common content management system procurement ...

Filed under: Content Management : Lessons Learned : Mishaps and Mistakes

Whose Content Is It Anyway? An Argument For Modular Writing

Friday, November 24, 2006

By Pamela Kostur, Partner, Parallax Communications

Writing modular content that can easily be reused is important not only when working in a content management environment, but also in the world of “everyday” technical communication. However, after spending several ...

Filed under: Content Management : Lessons Learned : Content Reuse : Technical Writing : Structured Authoring

Up-front Translation Strategies Save Big Time Downstream

Tuesday, July 18, 2006

In Up-front Translation Strategies Save Big Time Downstream, Ben Martin of Industrial Wisdom shares his lessons learned: “On the information highway to translated content, you can pay as you go and get huge savings at your language destination, or you can ignore ...

Filed under: Content Management : Lessons Learned : Globalization : Localization : Translation

Knowledge Continuity: The Six Big Mistakes

Tuesday, May 30, 2006

Topping the list of the six big mistakes organizations make in the knowledge continuity arena is “relying on poor documentation”. According to a 2006 audiocast, “A Roadmap to Solving the Brain Drain,” provided by Information Mapping and KnowHow, “Like falling asleep at ...

Filed under: Content Management : Lessons Learned