Using Content Management Technology to Increase Revenue

Much of the “irrational exuberance” of the dotcom boom was due to unrealistic expectations about the ability of personalization and Web commerce applications to dramatically increase sales - the mistake was to confuse the actual long term promise with severely limited short term deployments. The promise is still there and it is getting easier to benefit from commerce-oriented Web applications as enterprises, vendors, and consultants all gain experience with both the technology and the way customers use the Web. Today there are many successful e-commerce deployments, and this session will present enlightening examples.

I’m Scott Abel, The Content Wrangler. Please join me for Using Content Management Technology to Increase Revenue at the upcoming Gilbane Conference on Content Management Technologies (November 29 - December 1, 2005 in Boston). The presentations in this session will focus on successful efforts to increase revenue with content management.

The presenters

Brad Rosenthal, Director of Internet Strategy, Thrifty Car Rental will present “Leveraging ECM as the Cornerstone of an International e-Commerce Effort,” and David Meerman Scott, Author, “Cashing in with Content,” and Contributing Editor at EContent Magazine will also highlight some of the best examples of using content management technology to enhance revenue generation.

More detail coming soon.