Searching The “World Live Web” With Technorati

Searching the web with Technorati is a useful way to locate information standard internet search engines like Google and Yahoo! don’t provide. Technorati searches the “World Live Web”—the syndicated subset of the World Wide Web. According to Technorati, syndicated web sites “send out ‘live’ notifications, by RSS and similar means, every time new content is posted or updated. While weblogs constitute the majority of these sites, many non-blog sources also syndicate their content. The current number of searched sources on the World Live Web is just under 2 million. Each one of these sources can be updating at any time, generating ‘active content’ within a 24 hour period.”

Google and other traditional search engines crawl the web looking for new content every 24 hours. Technorati, however, obtains its updates (new content added to the web) automatically. Syndicated web sites send out notifications to Technorati each time their content changes, thereby providing Technorati users with the most current information available.

According to the Technorati web site: “Technorati is a conversation engine. It tells you what’s being said, right now, about every blog or site that has something to say—and says it so well that others point to them. Search for the “cosmos” of any page, and Technorati lists every other page that has linked to it in the past 24 hours, ranked by freshness or authority. It shows the contextual text surrounding the inbound link, its age, and other helpful facts. There isn’t another search engine like it.”

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