Maximizing Content Management ROI

Some organizations that make the move to content management do so without first analyzing their content and determining the needs of those who they hope will use it (customers, employees, media). Not a smart idea, according to the researchers at Nucleus Research.

In Getting More from Your Content Management System, Nucleus says, “Taking the pulse of your content management system or portal today can help you identify areas to deliver greater returns from an existing project or plan a project sure to deliver increased productivity and reduced pain for users. Taking a closer look at user activities and the type of content delivered can help you identify opportunities to gain greater ROI.”

While Nucleus offers up some practical high-level advice about the importance of understanding your content and your audience before tackling content management, they obviously haven’t analyzed much content. The group says “auditing the content shouldn�t take more than an hour or two.”