Interaction Design Association Announced

The Interaction Design Group (IxDG)--which has served the needs of the international community of practitioners, teachers, and students of interaction design since 2003--has incorporated as a non-profit, member-supported organization and has officially changed its name to the Interaction Design Association (IxDA). The organization is committed to fully addressing the diverse needs of interaction design (IxD) professionals and the greater IxD community.

Robert Reimann, President of IxDA and co-author of “About Face 2.0: The Essentials of Interaction Design,” said that the leadership of IxDA “plan to develop a first-class community of practice for our members, provide excellent business and technical resources for interaction design practitioners, and promote a greater understanding of interaction design and its value to industry, academia, and the public at large.”

David Heller, co-founder of IxDG and Vice President of IxDA, said, “With the current explosion of digital products and services, it is clear that the design of behavior is an increasingly important discipline within the greater design community. I’m looking forward to building our organization in a manner that will bring greater credibility and formal recognition to interaction design and interaction designers.”

“The art and science of interaction design have made enormous strides,” said Bruce “Tog” Tognazzini, interaction design guru and member of the IxDA Advisory Board. “It’s time that the perceptions of our employers and potential employers catch up. With IxDA, we interaction design practitioners finally have a powerful voice.”

About Interaction Design

Interaction design (IxD) is the professional discipline that defines the behavior of interactive products and how products communicate their functionality to the people who use them. Good interaction design makes products ranging from computer software to microwave ovens to cars more useful, usable, and desirable.

About the Interaction Design Association

The Interaction Design Association (IxDA) is a non-profit professional organization whose focus is promoting both the field of interaction design and the interests of an international community of practitioners, managers, educators, and students of interaction design. IxDA’s goals are to:

communicate the unique perspective that interaction design brings to both industry and the broader design community
promote awareness of the discipline, craft, and value of interaction design among business leaders, academia, consumers, and our colleagues
advance the discipline of interaction design by encouraging the adoption of innovative methods
encourage and recommend high standards of practice among interaction design professionals
help establish standards for academic programs in interaction design
develop an active, close-knit community of interaction design professionals worldwide

IxDA hosts IxD Discussion, a mailing list that provides an international forum for the discussion of interaction design and currently has about 1800 subscribers worldwide. There are 800 subscribers to the IxDA Announcements mailing list. Subscribers include practitioners, educators, and authors in the field of interaction design, as well as students and others who are interested in the discipline of interaction design.

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