Content Strategy Consulting On The Rise

Accenture is investing $100 million in it. IBM is investing $1 billion. What is it, you ask? Content strategy consulting is the answer.

“The value of information can’t be realised if it’s not effectively managed and delivered to the right people, business applications and processes,” says Steve Mills, senior vice president of IBM software in the March 10, 2006 issue of Information Age magazine.

Why so much attention on content strategies? Money, of course. And, lots of it. According to analysts, “the information management services business is growing at 9% a year and will exceed $27 billion by 2007. And global sales of search, database and collaboration software are expected to reach $69 billion by 2009.”

What is behind the adoption of content strategies? Compliance, powerful new technologies , and the sheer volume of content accumulating in unstructured databases.

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