2005 IT Marketing Trends Study

You can learn a lot about an industry by studying the marketing efforts of those attempting to sell products and services. That’s why I think the “2005 IT Marketing Trends Study” (conducted by BitPipe/Sam Whitmore Media) is an interesting source of information on IT trends.

Read the survey

Some interesting findings

49% of tech marketing budgets will be allocated for online advertising and online sales lead generation in 2005, an increase of nearly 5% over 2004 spending; online sales lead generation’s share of the budget will rise from 26% to 28%
66% of those polled believe the priority assigned to sales lead generation will increase in 2005, while only half as many companies (33%) projected an increase for 2004
Holding the top spot from 2004, email promotion reigned as the number-one lead generation tool for 2005 among 88% of respondents, followed closely by white papers at 86%; Webcasts placed third at 74%

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